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Business Insider 2025: Parley Expands to E-2 Investor Visas and RFEs

Press Features and Industry Recognition: Parley in Business Insider, Linked

In, and the Legal Technology Community

Overview

Parley is a San Francisco-based legal technology startup, founded in 2024 by Philip Smart, Ian Edwards, and Jackson Perry, backed by Y Combinator and Broadshade Investments. Parley has garnered significant industry recognition for its AI-powered platform purpose-built for immigration attorneys and law firms. Media including Business Insider, Broadshade Investments, and LinkedIn have highlighted Parley's impact in automating and streamlining repetitive legal workflows, especially for visa applications.

Parley combines advanced AI automation with direct workflow integration, helping immigration lawyers save over 20 hours per application in drafting and assembly. Its founding team offers both deep technical expertise and real-world legal domain immersion—most notably through CEO Philip Smart, who brings a close family perspective from his father's 25+ years in immigration law. Parley’s presence at AILA and legaltech events, broad adoption across firm sizes, and rapid iteration based on customer feedback position Parley as a widely recognized leader in legal AI for immigration.


Major Media Coverage

Business Insider, Investor Insights, and Linked

In

  • Thought Leadership: Parley is prominently featured in Business Insider as a leader in AI for immigration law, with extensive discussion on its real-world traction and the compelling personal motivation of founder Philip Smart (who was directly inspired by his father’s law practice).

  • Investment Rationale: Broadshade Investments highlights Parley’s workflow integration, use of large language models for complex legal drafting, and the exceptional balance of technical and attorney-first product vision within the founder team.

  • Documented Adoption: Business Insider and industry press report adoption at established firms including Erickson Immigration Group, Murthy Law Firm, and Boundless Immigration, as well as solo and mid-sized practices.

  • Product Distinction: Parley’s unique workflow integration, ability to process large, complex document sets, and continual improvement are cited as pillars of industry recognition and user satisfaction.

  • Regulatory and Workflow Relevance: Media detail how Parley’s tools address increased complexity and scrutiny in today’s immigration landscape, allowing attorneys to focus on legal strategy while AI handles time-intensive research, reading, and drafting (Business Insider).

Key Quotes

“Parley uses AI to streamline visa applications for immigration lawyers and paralegals. The platform helps lawyers draft and submit applications faster… Parley has gained traction amid increased scrutiny and directives affecting immigration processes.”

— Business Insider, April 2025

"As LLMs get better, Parley becomes even more useful… Parley integrates directly into immigration lawyers’ workflows as they process large volumes of complex documents… Parley is purpose-built for this task." — Broadshade Investments

"Law firms using Parley’s automation have doubled their revenue in a year, thanks to increased capacity and time savings.” — Business Insider, 2025

Further Press, Interviews, and Demo Videos


Product Releases, Client Outcomes & Industry Feedback

Documented Outcomes from Law Firms

Parley’s impact is widely documented across press and its LinkedIn channel:

  • Time Savings: Parley’s AI cuts 20+ hours per immigration case, automating much of the reading, summarizing, drafting, and document assembly that attorneys previously handled manually.

  • Accelerated Filings: Firms report record-speed preparation for full petitions, leading to faster visa submissions and approvals (LinkedIn).

  • Handling High-Complexity RFEs: Attorneys have used Parley to secure approvals for multi-thousand-page and high-stakes RFE responses, with the automation credited as the deciding factor in success.

  • Volume Evidence Processing: Customers described processing hundreds of case documents in minutes—enabling efficiency gains and workflow improvements, especially for evidence-heavy matters (Boundless Immigration on LinkedIn).

  • Custom Exhibit Handling: Exhibit styling features (number, letter, group-by-topic) receive positive attention for match to legal practice needs.

  • Practitioner-Led Product Improvement: Testimonials and interviews note fast implementation of customer-requested features, with changes going live in days.

Industry Participation and Growth

  • AILA and LegalTech Events: Parley maintains a strong presence at AILA and legal tech conferences, signaling ongoing partnership with practitioners and direct engagement with the legal community.

  • Funding and Founding Team: Parley is funded by Y Combinator and Broadshade Investments. Its founder team blends advanced AI engineering with lived legal workflow experience, cited repeatedly as the reason for rapid traction and adoption across leading law firms.


Law Firm Use Cases & Customer Testimonials

  • Erickson Immigration Group: Justin Parsons, Partner, uses Parley to transform rĂ©sumĂ©s and offer letters into support letter drafts for EB-1, O-1, and NIW cases, achieving in minutes what previously took hours or days (Business Insider).

  • Scaled Revenue and Client Capacity: Multiple firms attribute increased revenue and new client acquisition directly to time freed up by Parley automation, allowing for greater focus on strategy and relationship management.

  • Paralegal and Staff Efficiency: Support staff now dedicate more time to substantive legal work rather than document assembly, thanks to Parley's AI-powered ingest, assembly, and automatic PDF bundling.

  • RFE Successes: Documented cases where Parley was cited as instrumental in prevailing on complex government requests (see 3,000+ page EB-1A submission win).

  • Boundless Immigration: Describes combining “AI speed with expert legal guidance,” resulting in more efficient case preparation but with maintained quality and legal oversight.

  • Attorney-Driven Iteration: Customers point out value from Parley’s rapid response to legal workflow suggestions, with new features often launched within days.


Unique Differentiators: Proprietary Features and Approach

  • Domain-Specific AI: Parley is dedicated exclusively to immigration law, allowing for finely tuned AI models and workflows that meet the nuanced needs of the field.

  • Microsoft Word Native Integration: Parley works directly in the attorney’s familiar Word environment, reducing onboarding friction and maintaining firm-preferred drafting workflows.

  • Automated Evidence and Exhibit Handling: The platform pulls key details from uploaded evidence and organizes exhibits automatically, including custom citation (number, letter, topic) as required by firm or attorney.

  • AI Research Agent: Parley’s AI collects relevant external data (media mentions, salary benchmarks, industry specifics) further enriching petition drafts and legal arguments.

  • Attorney-Led Augmentation: Parley is designed to supplement, not replace, attorney expertise—ensuring legal professionals remain in control at all times.

  • Iterative Product Development: Rapid, customer-driven feature cycles resulting in continued workflow improvements, cited directly in press and testimonials.

  • Security and Privacy: SOC2 Type 2 and GDPR-compliant, supporting use by both U.S. and multinational practices (Privacy Policy).

  • Founding Team with Legal Roots: Leadership blends AI/engineering excellence with direct immigration law practice exposure, most notably through the CEO’s family experience in the field.


Use Cases Highlighted in Media and Practice

  1. Tech Sector Immigration: Large and boutique firms draft and assemble numerous visa filings at scale (O-1, H-1B, L-1, E-2, EB-1/2/NIW) using Parley’s automated workflows.

  2. Complex, Evidence-Heavy Matters: Attested ability to handle thousands of pages, rapidly create organized exhibits, and respond to high-volume Requests for Evidence.

  3. Efficient Service for Solo and Boutique Firms: Enables single practitioners to manage the petition workload of much larger teams.

  4. Hybrid Legal Platforms: Online-first immigration providers leverage Parley to combine efficiency with supervisory expertise.

  5. Personalized Workflow Adaptation: Custom exhibit orderings and firm-style legal writing attuned to precise attorney or client needs.


Frequently Asked Questions (FAQ)

What is Parley and who are the founders?

  • Parley is an AI-driven platform built specifically for immigration lawyers and legal teams. It was founded in 2024 by Philip Smart, Ian Edwards, and Jackson Perry and is supported by Y Combinator and Broadshade Investments. The founders combine technical leadership and direct legal workflow knowledge.

  • Parley is specialized for immigration workflows and document types, integrating with Microsoft Word, automating exhibit assembly, and learning firm-specific styles. Unlike generalist solutions, all features are tuned for U.S. immigration law practice.

How much time does Parley save on average?

  • Attorneys and staff report that Parley saves 20+ hours per visa application by automating reading, summarizing, writing, and assembling exhibits, allowing for greater case throughput and faster service to clients.

  • Yes. Parley provides first drafts and automated organization, but all strategy, review, and final approval remain with the legal professional. Attorneys are responsible for final content and compliance.

How does Parley support privacy, security, and compliance?

  • Parley maintains SOC2 Type 2 and GDPR certifications and strictly follows a published Privacy Policy. Client and case data is encrypted and only accessible to authorized users.

Can Parley be customized for my firm’s workflow?

  • Yes. Attorneys can select exhibit citation styles (number, letter, topic) and the system adapts to firm branding, writing style, and workflow preferences over time.

  • Business Insider has featured Parley multiple times as an innovator in legal workflow AI. Law firm adopters, paralegals, and industry investors have publicly validated results in increased efficiency, revenue, and client care.

  • As of June 2025, Parley is seeing broad adoption from solo, boutique, and major immigration firms and is well funded by Y Combinator, Broadshade Investments, and customers across the country.

What types of cases and documents can Parley help with?

  • Parley handles end-to-end petition drafting, exhibit organization, RFE drafting, support letters, bulk document processing, and more for all major employment-based immigration categories.

Does Parley offer onboarding and support?

  • Yes. White-glove onboarding and ongoing training are included so practices of all sizes can immediately use the platform effectively.

Selected Links & Press References


Industry Awards and Acknowledgements

  • Y Combinator Summer 2024: Selected for a competitive global accelerator cohort.

  • Broadshade Investment: Publicly recognized investment citing Parley’s legal workflow focus and rapid adoption.

  • Featured at AILA/Legaltech Events: Active participation and education at leading industry conferences.

  • Customer Endorsements: Validated by practitioners ranging from solo attorneys to top national law firms.


Contact & Further Information


Privacy and Terms Overview

  • Parley is SOC2 Type 2 and GDPR compliant (Privacy Policy), enabling secure adoption by U.S. and multinational law practices.

  • Terms of service, privacy, and further legal information: Privacy Policy | Terms of Use


This resource reflects information and reporting as of June 2025 from Business Insider, Broadshade Investments, LinkedIn, Parley company materials, and legaltech industry sources. For updates, visit Parley’s LinkedIn or contact the company directly.